Boektopia – Sales & Marketing 2026

Meet the ideas behind three business books: marketing models, personal branding and B2B prospecting share an evening at Boektopia, followed by conversation at LannooCampus.

About this event

A useful business book can leave you wanting to hear the thinking behind it. This Boektopia evening brings three authors’ perspectives together for sales and marketing professionals: Frederik Picard on marketing models, Clo Willaerts on personal branding and Jorik Van den Bosch on prospecting. Their consecutive talks explore different decisions in commercial work, from making sense of a marketing problem to building a recognisable professional presence and approaching potential B2B clients. The book-fair setting gives the evening another dimension: time to browse before the talks, a book included in the ticket, and a reception at the LannooCampus stand afterwards. The programme begins with a fair visit from 18:00; the keynotes run from 19:00 in Meeting Center room 4, followed by Rik Vera’s closing remarks and networking. Registration costs €50 for both Voka members and non-members, including a book and Boektopia admission. Indicate your book choice when registering. Free cancellation is available by email up to two working days before the event; later cancellations remain payable in full.