ProWein 2027 – International Wine & Spirits Trade Fair
Discover international wines, spirits and alcohol-free alternatives at ProWein 2027, taking place from 7 to 9 March in Düsseldorf. A major meeting point for wine, beverage and hospitality professionals.
About this event
The international beverage industry is evolving as consumer preferences change, new products emerge and alcohol-free alternatives gain attention. For producers, distributors, hospitality businesses and trade buyers, understanding these developments is increasingly important. ProWein 2027 brings the international wine and spirits industry together in Düsseldorf from 7 to 9 March, offering professionals an opportunity to explore products, discover emerging trends and connect with producers and distributors. Organised by Messe Düsseldorf, the exhibition covers wines, sparkling wines, spirits and alcohol-free alternatives, alongside products and services supporting the beverage and hospitality industries. For caterers, hospitality businesses and beverage suppliers, ProWein offers opportunities to compare different product ranges, explore new concepts and develop relationships with industry partners. Beyond traditional wines and spirits One particularly interesting aspect of the exhibition is the growing attention given to alcohol-free alternatives and changing drinking habits. These developments are relevant to restaurants, hospitality businesses, beverage retailers, caterers and distributors looking to respond to changing customer expectations. Understanding these trends can help suppliers develop more inclusive and varied offerings for their clients. Who should consider attending? ProWein is primarily intended for professionals working in the wine, spirits, beverage distribution and hospitality industries. It may also interest catering companies, hospitality buyers and beverage specialists involved in planning drinks services for events, provided they meet the organiser’s professional eligibility requirements. The exhibition is reserved for trade professionals. Professional accreditation is required. Practical information ProWein 2027 takes place from 7 to 9 March at Messe Düsseldorf, Germany. Opening hours are 09:00–18:00 on Sunday and Monday, and 09:00–16:00 on Tuesday. Visitors must complete professional registration and provide evidence of their eligibility. Approval may take up to 48 hours. Tickets start from €50 online for one day; the on-site day rate is €60. Full-event tickets are €80 online or €90 on site. Professional registration is available, while ticket purchases are currently unavailable. Visit the official website for ticket sales updates. Visitors should consult the official ProWein website for the latest registration and ticket information.