HIP 2027 – Horeca Professional Expo

Discover hospitality innovations, foodservice technologies and new business concepts at HIP 2027, taking place from 1 to 3 March in Madrid. Explore the exhibition and Hospitality 4.0 Congress.

About this event

Which hospitality investment would make a real difference to your operation? HIP 2027 gives managers a setting to explore that question at IFEMA Madrid from 1 to 3 March. Produced by Next Business Exhibitions (NEBEXT), Horeca Professional Expo combines a supplier exhibition with the Hospitality 4.0 Congress. The current event site identifies areas including smart kitchens and equipment, digital business, design and experience, automated foodservice, and wine and spirits. These themes are useful to catering businesses, hospitality operators and venues evaluating how they prepare, sell and serve food and beverages. The benefit of attending is the opportunity to connect operational needs with potential solutions. A venue manager can discuss service processes with technology providers; a caterer can investigate kitchen equipment and changing foodservice concepts; a business owner can explore how design and digital tools support a customer experience. Bringing a defined problem makes those conversations more useful and helps identify suppliers for further evaluation. The detailed 2027 programme is still being developed. In-person ticket prices and sales availability have not yet been confirmed. Visit the official event website for registration updates. HIP takes place at IFEMA, Avenida del Partenón 5, Madrid. Published opening hours are 10:00–19:00 on 1 and 2 March and 10:00–18:00 on 3 March, local time. Check the organiser's event website for new visitor-registration announcements.