HAMBURG OPEN 2027 – Media Production, Broadcast & Streaming

Compare media-production tools and workflows at HAMBURG OPEN, 20–21 January 2027. Hamburg’s broadcast, streaming and film event adds dedicated AI, camera and corporate-video areas.

About this event

HAMBURG OPEN 2027 brings broadcast, streaming, film and corporate-video professionals together in Hamburg on 20–21 January. The event combines an exhibition with presentations, discussions and masterclasses covering professional media production, technology and workflows. Organised by Hamburg Messe und Congress in cooperation with Studio Hamburg MCI, the event serves broadcast, streaming, film, corporate-video and content-production professionals. The announced 2027 additions include an AI Zone, a Cine & Camera Area and a Corporate Video Village. These give visitors different ways to investigate production tools, from hands-on camera exploration to applications for business communications. For production managers, technical buyers and AV teams, the benefit is to compare approaches against their own recording, editing or delivery requirements. Discussions with manufacturers and users can help identify which changes deserve further investigation before an equipment or workflow decision. Presentations, discussions and masterclasses complement the exhibition, with a get-together on the first evening. The event takes place in Hall B6 at Hamburg Messe und Congress, using the south entrance. Opening hours are Wednesday 10:00–18:00 and Thursday 10:00–16:00. Two-day tickets start from €39 under the early-booking offer available until 30 November 2026, rising to €59 afterwards. Tickets include exhibition and programme access and the first-evening get-together. Exhibitor pricing and participation details are available from the organiser.