FITUR 2027 – International Tourism Trade Fair

Meet destinations and tourism businesses at FITUR 2027, 20–24 January in Madrid. The first three days are trade-only, followed by a weekend open to the public as well as professionals.

About this event

FITUR 2027 brings destinations, tourism businesses and travel professionals together at IFEMA MADRID from 20 to 24 January. The international tourism exhibition offers opportunities to discover destinations, explore travel products, meet industry partners and learn about developments across the tourism sector. Organised by IFEMA MADRID, the international tourism fair serves travel agencies, tour operators, accommodation businesses, destinations and other tourism organisations. Its specialised areas include tourism technology, accessible travel, experiences, screen tourism and the connection between sport and tourism. The detailed 2027 activity programme is still to be announced. For tourism buyers and professionals arranging group travel or destination programmes, the useful opportunity is to discuss practical requirements directly with potential partners. Comparing destination capabilities, accommodation and specialist services can help identify conversations to continue after the fair. Bringing clear questions about a group, market or travel project makes that process more focused. Professional-only days run 20–22 January, 10:00–19:00. The fair also opens to the public on 23 January, 10:00–20:00, and 24 January, 10:00–18:00. Professional tickets start from €15 under the advertised advance-booking offer. Additional ticket options and regular prices are available through the official event website. Professional registration requires an IFEMA account. Exhibitor pricing and participation details are available from the organiser.