EventSummit Masterclass 2026: Stories, Socials & Sales

Make your next trade-show visit more purposeful: EventSummit's Amsterdam masterclass covers telling your service story, approaching prospects and following up after the conversation.

About this event

What will you say when a potential client asks why they should choose your venue or service? EventSummit's Stories, Socials & Sales masterclass on 8 December 2026 at VUE Amsterdam helps event-industry suppliers work on that conversation and the steps around it. Five experts cover social media for venue sales, storytelling, exhibition selling, networking and the use of EventSummit's digital tools for appointments, contact capture and follow-up. The programme connects preparation before a fair with conversations during it and the work needed afterwards. For venue sales teams and event-service businesses, the benefit is a more deliberate approach to meeting potential clients. Use the sessions to sharpen how you explain your offer, identify useful ways to reach prospects on LinkedIn and Instagram, and plan what happens after a promising conversation. The learning is relevant to your EventSummit preparation and to other professional fairs where you promote your services. The workshop runs from 10:00 to 14:30 in the Europe/Amsterdam time zone, at Koivistokade 34, 1013 BB Amsterdam. Participation: €99, including lunch. Booking is through the organiser’s official registration link.