Créer, tester et améliorer son pitch de vente – BECI Workshop

Turn your services into a clearer sales pitch at Beci in Brussels on 22 October 2026. Practise your message, adapt it to your audience and receive immediate feedback.

About this event

Knowing your service inside out does not always make it easy to explain in a short conversation. Beci's workshop Créer, tester et améliorer son pitch de vente addresses that challenge through practical exercises in Brussels on 22 October 2026. Organised by Beci in collaboration with Implicity and led by sales and negotiation consultant Geoffroy van Kan, the session helps participants build, test and refine their pitch. The published programme covers when to pitch, how to structure a memorable message, delivery and posture, and adapting the message to the listener. Immediate feedback gives participants something concrete to work on after the session. For entrepreneurs, freelancers, consultants, sales professionals and SME owners, the workshop offers practical ways to communicate the value of their products or services more clearly. Participants can use the exercises to improve introductions, adapt their message to different audiences and prepare for future commercial conversations. Bringing a real business proposition will help make the exercises more useful. The event is at Beci, Avenue Louise 500, 1050 Brussels. The organiser lists a welcome at Good Morning 500 from 08:30, followed by training from 09:30 to 12:30, local time. This workshop and the separately listed morning networking session overlap; check the workshop booking conditions before registering for both. Registration is paid: €35 for Beci members, €55 for the Membership Individuel category and €75 for non-members, as shown on the official booking page.